The Saudi Ministry of Hajj and Umrah has announced plans to honour winners of the prestigious Labbaytum Award for Excellence in Serving the Guests of Allah during the 5th edition of the Hajj Conference and Exhibition.
The Labbaytum Award reflects the Ministry’s commitment to fostering a culture of excellence in serving pilgrims the Guests of Allah by recognizing and encouraging outstanding models across the Hajj and Umrah ecosystem.
According to the Ministry, the award seeks to:
* Highlight outstanding models in serving the Guests of Allah.
* Improve the quality of services and facilitate the performance of rituals.
* Enhance competitiveness among service providers.
* Promote a culture of continuous development across the sector.
The Labbaytum Award features several categories, including:
* Government entities
* Semi-government entities
* Non-profit sector companies
* Offices of Hajj Affairs
* Domestic and international Hajj companies
* Umrah companies
* External agents
* Land and air entry points
* Logistic services
Now in its latest edition, the award has become one of the most respected recognitions in the global Hajj industry celebrating innovation, dedication, and service excellence that elevate the spiritual and logistical experience of pilgrims worldwide.
