Ithra Hospitality Holding said it has introduced its groundbreaking “Ithra Luxe” project, which will set a new standard in pilgrim service and redefine the concept of camps in holy sites.
According to the document seen by HAJJ REPORTERS at the ongoing hajj and Umrah conference, “The project is part of a series of initiatives by the Company to serve its pilgrims. “Ithra Luxe” Project combines modern design, advanced technologies, and a holistic experience, the project aims to offer an unparalleled blend of comfort and spirituality, ensuring the highest quality service for pilgrims during the Hajj season. Situated at the heart of Arafat, the
“Ithra Luxe” spans 1,600 square meters, making it one of the most innovative ventures in the Hajj sector.
This two-story facility, designed to accommodate up to 600 pilgrims, features architectural elements inspired by Islamic heritage, ensuring both comfort and tranquillity for pilgrims. Cutting-edge technology is integral to the project. Equipped with state-of-the-art air conditioning systems, the facility guarantees fresh air flow even during the hottest times.
The facility also boasts high-quality health services, with giant screens displaying the Arafat sermon and prayers, allowing pilgrims to remain immersed in the sacred atmosphere of the holy sites. Safety is a top priority, with the project featuring the latest fire safety and suppression systems, including thermal cameras and fire detection sensors operating 24/7.
The emergency evacuation corridors have been meticulously designed to ensure the safety of pilgrims in any situation, with staff regularly undergoing training to maintain readiness.
In addition to its practical features, the “Ithra Luxe” project offers a distinctive spiritual experience. Green spaces and indoor gardens have been integrated into the design, providing tranquil spaces for reflection and relaxation. Natural colours and thoughtful architectural details further enhance the spiritual ambience, reflecting the sanctity of the location.
The “Ithra Luxe” project is set to revolutionize the pilgrimage experience by offering a comprehensive service environment that promotes pilgrim satisfaction and elevates the quality of services at the holy sites. In alignment with Saudi Arabia’s Vision 2030, the project enhances infrastructure quality and bolsters the Kingdom’s global position as a leading destination for Hajj and Umrah services.
Through this innovative project, Ithra Hospitality Holding reaffirms its leadership in the hospitality sector, demonstrating its unwavering commitment to delivering exceptional quality and comfort to pilgrims. The “Ithra Luxe Tent” is not just a technological marvel, but an extraordinary experience, embodying an ambitious vision for serving pilgrims today and in the future.
